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A brand new branding marketing campaign from RE/MAX seeks to spice up the advantages of brand name affiliation.

The marketing campaign, “Unstoppable Begins Right here,” which the actual property franchisor produced in partnership with the inventive company Camp + King, intends to supply RE/MAX’s large community with a contemporary, new look, in response to an announcement the corporate launched on Feb. 23.

“RE/MAX is a really world model identified and trusted by shoppers worldwide,” Abby Lee, RE/MAX senior vp of selling and communications, stated in a press release. “Our Unstoppable marketing campaign goals to construct and preserve our main model consciousness — whereas additionally making RE/MAX brokers’ lives simpler.

“The model is without doubt one of the greatest aggressive benefits for RE/MAX brokers. Advertising and marketing retains RE/MAX prime of thoughts with homebuyers and sellers, and brokers have the instruments to ship excellent service. It’s a successful mixture.”

The marketing campaign will embrace up to date advertising supplies, together with a refresh of RE/MAX’s consumer-facing property, comparable to typeface, shade palettes and types. It’ll progressively roll out via 2023, in response to the announcement.

That’s along with RE/MAX’s 2023 video promoting marketing campaign, graphics and RE/MAX Hustle, its new platform that permits brokers to personalize commercials.

A survey of lots of of brokers in the USA and Canada, carried out by RE/MAX, discovered {that a} constructive brokerage popularity is without doubt one of the driving forces behind an agent’s choice to hitch any specific brokerage. Twelve p.c of respondents chosen a constructive brokerage popularity total as a major motivator to hitch a brokerage.

The “Unstoppable Begins Right here” marketing campaign seeks to capitalize on and add to RE/MAX’s model recognition to assist RE/MAX brokers join with extra clients.

“There’s a false impression on the market that actual property is a straightforward business, it takes grit and dedication — two traits of a profitable entrepreneur,” James Schwartz, RE/MAX vp of selling, added within the assertion. “However the up to date advertising supplies intention to make one factor simple — a manner for homebuyers and sellers to know who we’re and what we do finest.

“The model brings extra credibility to conversations brokers have with shoppers and, in flip, the community brings the model to life within the communities they serve. Enhancements like these have helped RE/MAX preserve its main place for years and construct belief with shoppers who’re in search of manufacturers with confidence, type and path.”

Electronic mail Ben Verde