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How To Keep In Touch With Clients In An Authentic Way

Whether or not you’re reaching out to present or previous shoppers or cultivating new leads, authenticity and human connection are important, writes The Company’s Mauricio Umansky.

In my view, the best indicator of an actual property agent’s long-term success is a powerful community of genuine relationships — each with colleagues and shoppers. In any case, shopping for or promoting a house is not only one of many largest monetary choices an individual could make, it’s additionally a extremely private expertise.

It’s very important in your shoppers to depend on you and belief you, too. Constructing an intensive skilled community is crucial to each actual property agent’s enterprise. As an agent’s referral community strengthens and expands, so do prospects for constant and long-term success in actual property, no matter exterior components.

In my new ebook, The Dealmaker, I share my greatest ideas for cultivating genuine, long-term relationships with shoppers — right here, I’m highlighting a number of must-knows. 

Make notes in a manner that works for you

On the subject of gathering and recording essential little particulars about present, former or potential shoppers, I preserve most of that info in my head or jotted down in my telephone’s Notes app. Discover a system that works nicely for you.

Perhaps it’s a small pocket book you are taking to open homes and consolidate information in after potential shoppers full their sign-in sheet. Perhaps it’s voice notes after you meet with them. Perhaps you depend on an assistant that will help you arrange all of your audio and written notes on the finish of the day. Discover a system and put it into motion.

Consider me, whenever you run into John Smith weeks later and you’ll recall his identify, his youngsters’s ages and how much house he’s on the lookout for, he’ll be delighted. You should have earned his respect and hey, you could have earned your self a brand new shopper. 

This tactic is useful for preserving up-to-date information on present and former shoppers as nicely. It’s all about staying within the know and making it clear to your shoppers that they’re essential to you. 


One of many greatest errors brokers, and salespeople typically, commit is not paying consideration. Deal with each shopper interplay like a sporting occasion — put together, put on one thing you are feeling assured in and get your mindset proper. Lock into your conversations together with your shoppers and problem your self to study as a lot new info as you possibly can. 

We’re all human, and we wish to join 

With the intention to construct a significant, genuine relationship with a shopper whereby you are feeling snug preserving in contact and checking in — even when there’s no exercise on a property or nothing significantly thrilling taking place in a house search — you must domesticate a connection that’s based mostly on genuine curiosity. 

After all, I don’t advise that brokers ask invasive questions, however I encourage you to create real connections together with your shoppers. Ask them about themselves, get them to share essential particulars about their lives, objectives and goals, and assist them really feel snug with you. That’s when the magic occurs. 

Create a month-to-month e-newsletter

As an professional in your native market, you must have loads of fodder for a month-to-month e-newsletter. These kinds of communications cannot solely present worth in your present, previous and potential shoppers however they’re a good way to remain in contact and preserve your identify top-of-inbox and top-of-mind. Your e-newsletter generally is a mixture of life-style and actual property information. Do what feels genuine to you.

Take into account mixing in a number of market-related articles or succinct recommendation with information on the most well-liked eating places, your favourite climbing trails, charitable occasions you’re collaborating in quickly or nice podcasts you wish to share. Finish every e-newsletter with an invite to attach — you by no means know what’s going to encourage somebody to reply. 

Irrespective of the way you select to attach and keep in touch together with your shoppers (and potential shoppers), a very powerful factor to recollect is to come back from a spot of authenticity. Your real care and curiosity will at all times come by — and make all of the distinction. 

Mauricio Umansky is the founder and CEO of The Company in Los Angeles. Join with him on Instagram.