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EXp Realty introduced the launch of a brand new business-generating know-how for its brokers on the firm’s annual shareholder summit in Washington this week.

The brand new device, dubbed My Hyperlink My Lead, will allow eXp brokers to share hyperlinks to the corporate’s nationwide search portal and mechanically refer the leads generated exterior of the agent’s service space. EXp Realty CEO Glenn Sanford mentioned the know-how intends to assist eXp brokers harness the brokerage’s nationwide search website to develop their enterprise.

“We’re dialing issues in, turning into much more agent-centric, significantly on the subject of how we use know-how,” Sanford mentioned in a press release. “My Hyperlink My Lead gives our brokers with one other stream of earnings as we construct a real nationwide portal, whereas additionally offering a excessive accountability excessive conversion platform supported by our inside group to transform results in closed transactions in markets the place the agent doesn’t present particular person or group protection.”

The know-how represents a brand new path of progress for the cloud-based brokerage’s brokers, throughout a 12 months that has seen first-quarter income drop 16 p.c yearly for the agency, firm leaders mentioned.

“We’re difficult our brokers to step exterior of their consolation zones this 12 months and boldly navigate new applied sciences in pursuit of progress and progress,” Leo Pareja, chief technique officer for eXp Realty mentioned in a press release. “And that’s precisely what we’re doing as an organization, starting with the launch of My Hyperlink My Lead. As probably the most agent-centric brokerage on the planet, our high precedence is to assist our brokers develop their companies, and My Hyperlink My Lead was designed to just do that.”

EXp’s in-house portal accounted for lower than 1 p.c of the overall actual property internet site visitors all through 2022, in keeping with a latest examine from OpenWeb.  Most in-house portals by brokerages battle to compete with the site visitors generated by itemizing portal giants like Zillow, Realtor.com, Properties.com and Redfin.

The identical examine discovered that the portals owned by brokerages equivalent to RE/MAX and Compass accounted for only one.5 and 1.3 p.c of complete actual property internet site visitors throughout 2022, whereas the portals operated by Coldwell Banker and Keller Williams every made up lower than 1 p.c.

E-mail Ben Verde