Broker Spotlight: Alex and Margot Platt, The Platt Group at Compass
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Dealer Highlight: Alex and Margot Platt, The Platt Group at Compass
Title: Principals and broker associates
Expertise: 12+ years as licensed brokers; owned and operated their very own brokerage for 4 years earlier than aligning with Compass
Location: Boca Raton, Florida
Brokerage full identify: Compass Florida
Rankings: Persistently ranked within the prime half of the highest 1 % of brokers nationwide
Staff dimension: We’ve got 13 brokers on our crew
Transaction sides: +/- 200 transactions per yr
Gross sales quantity: In 2022, we had $151,000,000+ in gross sales
Awards: High 50 Compass brokers in Florida, prime 40 crew in Florida, and prime 2 crew in Boca Raton by dimension from The Wall Avenue Journal
What’s a very powerful factor you realized at school?
Don’t let college get in the best way of your schooling. College is nice for some, however what you actually get out of college is the expertise and folks. This can be very necessary to community, even at a younger age when at school as a result of you’ll by no means know when you’ll run into them once more and also you need to ensure you left a robust impression on them.
What’s the very best recommendation you ever obtained from a mentor or colleague?
In the event you may choose and select your purchasers, you’d have none. This can be very necessary to present all purchasers equal consideration and care.
What do too few brokers know that might make their lives simpler?
Relationships with different brokers are extraordinarily necessary and so is a robust social media presence. We achieve this many gross sales with different brokers on houses which have by no means been listed, that wouldn’t occur with out sturdy relationships throughout the business and a big following on social media.
What was your most memorable transaction?
My most memorable transaction have to be one which we did again in 2019, proper earlier than the COVID pandemic started. My spouse and I do a very nice job of retaining our social media updated and all the time posting our newest listings.
We stay in Royal Palm Polo in Boca Raton, Florida, and Margot had posted a bunch of images of one in all our off-market listings within the neighborhood. Apparently, our consumers, who have been residing in California on the time, by some means discovered our web page and clicked on the publish. The customer ended up clicking the Royal Palm Polo location tag and commenced to fall in love with the vibe and magnificence of the houses.
Lastly, the spouse determined to non-public message us on Instagram to ask us if we preferred the neighborhood and ask some questions. We hit it off instantly and informed them that we do loads of enterprise contained in the neighborhood and would love to indicate them round in the event that they ever come down.
Effectively, our consumers from California mentioned, “We don’t have time to return look and we need to be in RPP. In the event you suppose one thing particular is on the market in there, we’ll take it, sight unseen. We belief you!”
The following day an off-market itemizing got here throughout our desk and we despatched it to them realizing they’d find it irresistible. They instantly put a proposal in, and it was accepted.
Quick ahead to right this moment and the home has actually doubled in worth, and so they have change into a few of our greatest pals within the space. The ability of social media is actual. Don’t be afraid to go for it on there and check out every thing, even when it feels foolish.