What Are You Doing To Lock Down Repeat And Referral Business?
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Based on NAR’s most up-to-date Profile of Actual Property Companies, 60 % of the typical brokerage’s enterprise comes from repeat and referral enterprise. On the identical time, nevertheless, actual property execs are notoriously unhealthy at staying in contact after the sale — that means that there are much more referral-based offers to be executed with the proper of follow-up.
When a glad former consumer refers you to another person — or chooses to work with you another time — the rapport-building potential is elevated and the price of lead nurturing decreases. With each profitable transaction, you reinforce for this core group of purchasers that you simply’re the reply to their most urgent actual property challenges — then they share that excellent news with others.
As advertising budgets shrink, we need to know: What are you doing to lock down repeat and referral enterprise? Are you giving extra time and a spotlight to your CRM and utilizing it to distribute value-added content material? Are you utilizing junk mail or electronic mail blasts? Are you establishing espresso dates and prioritizing pop-bys? Tell us under.
We’ll put up our findings with the highest solutions subsequent week on Tuesday.