Within the guide of Proverbs, King Soloman says that “A phrase fitly spoken is like apples of gold in footage of silver.” Fitly right here means “correctly,” and what’s a extra correct type of communication than a handwritten word?

For many people, handwritten notes had been a staple of rising up with mother and father who insisted that we write “correct” thanks notes for birthday items, Christmas items, graduations, showers and extra. Whereas we could have considered it as a matter of etiquette, it’s actually a lot greater than that.

Handwritten notes are most likely the warmest and most private type of communication, so incorporating them as a part of your advertising and marketing plan is the proper approach to create a more in-depth relationship together with your sphere of affect. Right here’s why try to be writing them, instruments it’s best to use and a few concepts for learn how to write them as properly.

Advantages of handwritten notes for actual property brokers

There’s a cause that handwritten notes are such a well-liked a part of so many brokers’ advertising and marketing plans. From new brokers to veterans, they provide unparalleled outcomes. Right here’s why they work so properly:

Private contact

Everybody is aware of that actual property is a relationship enterprise, and handwritten notes assist to construct these relationships. As a result of they really feel so private and considerate, they make a giant impression and guarantee everybody from members of your SOI to results in referral companions that they’re particular to you — and worthy of your time and a focus.

Improved consumer satisfaction

The private outreach that handwritten notes present ends in improved consumer satisfaction. Nobody desires to really feel like they’re only a quantity. Each consumer you’ve got desires to really feel like your favourite. Reaching out with a handwritten word can accomplish that, particularly once you embody private particulars.

Elevated probability of referrals

The connection you construct with handwritten notes can simply translate into further referrals, particularly if you happen to proceed to speak with previous shoppers lengthy after the closing. As a result of private notes are sometimes saved for months or years, they outlast nearly every other kind of promoting collateral and preserve you high of thoughts for years to return. 

Sorts of handwritten notes for actual property brokers

Whilst you don’t want an excuse to ship a handwritten word, listed here are some key occasions within the lifecycle of your consumer relationship when a handwritten word is especially welcome.

Thanks notes

Whether or not you’re thanking them for his or her enterprise, for a referral or for being a buddy, your recipient can be thrilled with a handwritten thanks word. Discover loads of concepts and examples in my article: Tips on how to write the proper thank-you word assured to generate leads

Comply with-up notes

How do you retain your nice first impression going after a list appointment, purchaser session, or interviewing together with your dream workforce or brokerage? With a promptly delivered handwritten follow-up word. Recap your dialog, finish together with your CTA (name to motion) and, as all the time, categorical your honest gratitude.

‘Simply checking in’ notes

Haven’t heard from a favourite consumer or referral associate shortly? Attain out and renew the connection with a well-timed checking in word. You by no means actually need an excuse to say “Hello” on this method, however if you need one try their social media feeds for current life modifications or accomplishments.

Vacation greetings

Moderately than sending out preprinted playing cards on the holidays, take into account a handwritten word as a substitute. Supply your warmest private needs on a chic piece of stationery with a border colour that displays the season.

Suggestions for writing efficient handwritten notes

Need to make it possible for your handwritten notes are having the impression you need on the recipient? Preserve these pointers in thoughts:

• Preserve it concise. This isn’t the time to provoke a protracted dialog. It’s simply an opportunity so that you can contact base. If you wish to have an extended dialog, accomplish that by cellphone or in particular person.
• Be private. Attempt to embody one thing concerning the recipient or about their transaction to make your word extra private and fewer generic.
• Use correct grammar and spelling. Should you’re not nice at these parts, have somebody proofread your notes for accuracy.
• Use high-quality paper and pens. It could sound old school, however the kind of writing parts you utilize makes a distinction in the best way your word is perceived. Spend money on heavyweight stationery and a high-quality pen with both darkish blue or black ink.

Finest practices for incorporating handwritten notes into your actual property enterprise

• Schedule time for word writing, ideally as soon as every week or for a couple of minutes every day.
• Use a CRM to trace notes and the non-public particulars that make them simpler.
• Personalize notes for every recipient, referring to them the best way that you’d in actual life.
• Use handwritten notes together with digital communication to bolster your message and enhance your contact.
• Prepare your workforce or brokerage on the significance of handwritten notes and take into account offering them with stationery and stamps so that they haven’t any excuse for not writing their notes. Contemplate holding collaborative note-writing periods to make it a enjoyable group exercise.

Writing notes is not only about ticking off a field in your to-do record and even having good manners. It’s about delighting the recipient with a heartfelt, honest and, most of all, private type of communication. Incorporate handwritten notes into your outreach and see what an impression they’ve, each on you and on the individuals to whom you ship them.