How To Use Email Marketing To Boost Business
- by Karl
If you think that email marketing is so 1998, think again. Other marketing methods have appeared and taken over email marketing. There are always new ideas coming up to help make email marketing effective. The tips below can help you find a way that marketing through email can work for you!
Tailor your message to your audience. Think of a way to entice them to have their friends join. Include an opt-in in your email. You never know who might forward it to friends that are interested in the same kinds of products. Your email base can really grow this way.
Stick to one subject per message and don’t meander. You don’t want to bore or overwhelm your customers with too much content in the emails you send out. Create a message, keep it short and make your point. Your clients will be happy to not have too much information.
Don’t bombard customers with a message that says “Buy Now!” the way you go about it. If you do so, your work looks like spam. They know you want to sell your products, so build a steady relationship with them first and present it and yourself in a professional manner. They will appreciate your efforts and be more likely to purchase from you.
Use A/B testing to test subject line variations. Take one particular email, split the mailing list into two groups and send each group the same email but use two different subject lines. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Try out new formats with your email. Be sure to always include any important information near the top of the emails. You should also test out different formats and determine which format your readers respond to the most. After you’ve found a format that works, implement it in all your emails. Your customers will appreciate being given the time to learn where the various elements of the email are so they know what will come next week.
Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you’re sending out unsolicited emails.
Try to not send more than a single email marketing message in a week. Your customer base is likely made up of people who are busy and receive many messages each day. Sending emails too frequently makes it more likely that your customers will stop reading.
Generally speaking, it is not a good idea to send out important marketing email messages during major holidays. People generally don’t spend as much time on the Internet during these major holidays, so they may never open your email, or open it too late to take advantage of your offer. Yet, there may be exceptions to this. These might include emails about Black Friday specials or other occasion-specific campaigns.
Use a few graphics when creating email marketing programs. Certain email programs will block email that is packed with graphics, so certain members of your audience might not even be able to access your information. Additionally, your email is more likely to end up in a junk mail folder should graphics be overused.
Branding your business is essential, and it should be incorporated into your email marketing endeavors, as well. Design an email template that incorporates elements from your site. By using the same fonts and colors, and including your logo in all of your marketing materials, you will create a visibly unified message. This fosters brand recognition among your subscriber base.
As you’ve seen, email marketing has a lot of life remaining. Using what you’ve read here when you draft your campaign strategy will lead to sound decisions and increasing profits, so gather your thoughts and put them to work!
If you think that email marketing is so 1998, think again. Other marketing methods have appeared and taken over email marketing. There are always new ideas coming up to help make email marketing effective. The tips below can help you find a way that marketing through email can work for you! Tailor your message to…